Marketing environments

The aim of this lecture is: To describe important role of Marketing Environment. To differentiate between Macro and Micro Environments. To assess the impact of Marketing Environment on Marketing Practices. To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments.According to Lancaster and Massingham (1993), a company's marketing environment consists of the factors and forces that affect the companys ability to develop and maintain uccessful transaction with its targeted customers. Business environments are dynamic and it requires enough attention to ensure that the environment are monitored and does not bring miserable effects to the organization. What is Marketing Environment? Marketing Environment can be described as those factors or elements which are surrounding marketing activities and usually affect the d ecisions and activities of marketing negatively or positively.It consists of both controllable and uncontrollable factors which determine the success or failure of the organization. The controllable actors refer to those elements which can be managed and monitored by the organization in order to ensure they bring positive impact rather than negative impact. On the other side, uncontrollable factors are those factors which an organization has no direct control on them. It is very difficult and sometimes is not possible to control them.The only way that can be done by the organization is to use its internal efforts to reduce the impact of them to the organization activities. Furthermore, uncontrollable factors are usually classified into two groups: one is Macro-environment and the other is Micro-environment. Macro-environment These are external factors which cover the wide range of economic and business activities; its impact goes too far beyond the control of the organization or soc iety as a whole.Macro environment consists of the following elements or factors: Political Factors, Legal and Regulatory Forces, Social-cultural factors, Economic Factors, Technological Factors, Demographic factors Political Factors; political institutions and politicians are responsible for formulating and enforcing various laws and regulations which in one way or another affects the business operations. Furthermore, political forces are responsible for making and adopting various policies (International and local policies), they are responsible for entering into various agreements and contracts which affects marketing activities. ? Legal and Regulatory Forces; various laws and regulations are formulated by various institutional boards and might affect business in one way or another. For example, laws relating to tax, business registration, policy formulation etc. Socio-cultural Factors; the success ot any business depends on now i t takes care about culture and other social aspect s of the societies. Therefore, any action to ignore the culture and life style of the society surrounding the organization marks the failure of the organization. Economic Factors; the impact of economic factors in business and marketing in particular is very significant.The elements such as inflation, interest rates, foreign exchange rates, economic crisis etc have significant impact to the marketing activities. Technology Factors; marketing activities depends much on technology. A means to produce, distribute, promote etc are much affected with the technology in use. That is to say, the intensity of marketing activities reflects the level f technology which the organization use. Demographic Factors; from demographic structure is where customers, consumers, labors, etc are obtained. Thus, the population structure determines the success of the organization.The failure of the organization to analyze demographic structure properly affects the organization performance. Micro-environment This is an external factor which affects the performance of the organization to serve its market effectively. It is an immediate factor which touches the organization activities or functions very close compared to Macro-environment. This includes actors such as: Bargaining power of suppliers, bargaining power of consumers, Threat of entry of competitors, Competition from substitutes, and competition between firms.Sometimes it is known as Michael Porter's Five Forces Framework. Porter, (1980) argues that industry profitability depends upon industry structure and on the above mentioned factors. Bargaining power of suppliers Suppliers are important partners in a business. They provide resources required for the production of goods and services. However, Suppliers have a substantial significant to the marketing functions and business operations as a whole. The ailure to accommodate the pressure of supplier will bring a great impact to organization products and services prices.For examp le when the price of supplies increases it is obvious that, the price of the final products will also be higher in order to cover operations and productions cost. Bargaining power of consumers Consumers of the company products or services are important partners in a business. However, consumers have both negative and positive impact to the organization. The pressure of consumers to obtain products or services at a low price without considering the cost of the production it usually affects the organization ellbeing.Thus, the organization must work hard to see how the pressure from consumers can be accommodated without affecting the organization operations. Threat of entry of competitors In modern business environment competition is a normal and unavoidable situation. The available opportunities for competitors to enter within the market usually become a threat for the organization success. A door for competitors to enter signifies that, the market share should be divided according to the number of the organizations within the market. Furthermore, the presence of competitors can be reflected in a profit generation.This being the fact, the organization should work hard to compete and not escaping from competition which it is not possible anyway. Competition from substitutes The presence ot competitors or other business partners gives a door ot having substitute goods and services. The substitute goods or services refers to those goods or services which offers similar functions, satisfactions, etc. The availability of substitute goods and products forced the organization to highlight the way forward to compete against those substitutes. Competition between rivalry firm Within the industry, various firms are operating.For example, in the Communication Industry, there are a number of firms which includes firms such as Vodacom, TTCL, TiGO, Airtel etc. In such environment there is a stiff competition between these firms, in which each firm is trying to compete in orde r to acquire a large portion of a market share. Thus, it is very hard to manage this environment. A firm needs to work hard in analyzing the intensity of competition so as to adopt the relevant strategies for such a challenge. Internal Environments (Controllable factors) These are factors within the organization; they have direct impact to the organization performance.However, these factors are within the organization controlling capacity, which means the organization has the ability to monitor its impact and to regulate its trends. These factors include among others, the following important factors: R & D factor, production and operation management factor, financial factor, Human Resources and management factor and marketing factor. R & D factor; this is an important factor which can be used to improve the organization performance by adding new idea, technology, products and services through research and development.Production and operation management factor; the organization readi ness to adopt dvanced and recent methods of production and operation can be said as the most important decision to control the organization performance. The production and other operation methods are changing rapidly, thus, the organization needs to take quick decision to cope with these changes. Financial Factor; the management of financial assets is very important and must be taken carefully. In ability of the firm to manage its financial assets it is a disaster to that particular organization.It creates the light way for its failure while this could be avoided if the organization could have taken serious measures earlier. Human resources and management; people are very important resources for the organization performance. Human resources should be handled in a due care in order to create a situation of offering consistency efforts to the organization productions and operations activities. Marketing factor; in order to ensure marketing as a unit or department within the organizati on it offers valuable contribution and there must be a close supervision of all activities done within this unit.Any disregards to this important component of business operations create a smooth way for the failure of a particular organization. Environmental Scanning and Analysis Atter the organization has identified the above described tactors (Macro and Micro), the next important stage is to analyze in deep the impact of each factor on the organization operations. The big challenge which is facing business owners and business decision makers nowadays is how to deal with environment uncertainty.Now, environmental scanning and analysis is used to assist business analyst to study environment in deep and formulating appropriate strategies to cope with business changes. For examples, from strategic marketing point of view, in formulating arketing plan, two issues must be considered, first; organization capabilities in term of resources, second; the demands of environment which the orga nization operates. Therefore, there is no way the organization can ignore the importance of environmental scanning and Analysis. What is Environmental Scanning and Analysis?Environmental Scanning and Analysis refers to a process of studying and exploring the impact of environments on business operations. It focuses on understanding how business environment affects strategy formulation and implementation. The Former Chief Executive Officer of General Electric Company Jack Welch, once said, â€Å"When the rate of change inside the company is exceeded by the rate of change outside the company, the end is near. † The meaning of this statement is that, if the firm is very weak in studying and coping with external environments is digging a grave for its own death.Environmental Scanning and Analysis is done in the following style. First; the organization is required to analyze business factors which exist in the environment in which the business operates. Second; the organization is required to classify each factor as to whether it falls under an opportunity or a threat. The following phases should be followed while doing environmental scanning and analysis: First phase; identify environmental influences; the aim of this stage is to indentify various factors which influence the organization performance recently and to forecast likely factors that will influence the performance in future.Second phase; an assessment of nature of the environment; the trends of an active factors should be analyzed, the assessment should look on whether the environment is static or dynamic and from there the decision of what is supposed to be done can be taken. Third phase; identify he factors which have a great influence on business operations based on their nature and intensity of its impact. Fourth phase; identify competitive position; analysis of the level of competition should be done based on how competitors are doing, their capabilities and weaknesses and how they are trying to deal with both of them should be scrutinized.Fifth phase; identify how the information obtained above influences the organization operations. Each information should be categorized in either it is a threat or an opportunity to the organization. At the end, this becomes an mportant component in dealing with organization strategy formulation and implementation. Therefore, environmental scanning and analysis results to the identification of Strengths, Weaknesses, Opportunities and Threats. This can be analyzed by using a SWOT analysis Model which is an abbreviation of the words Strength, Weakness, Opportunity and Threat.Analysis of Strengths and Weaknesses The strength and weakness are internal tactors which can attect the organization operation in future. Specifically, Strengths refer to internal factors which can affect the organization operations in a positive way, while weaknesses are internal factors hich can affect the organization operations in a negative way. For example, p oor management of human resources can be considered as a weakness, and the application of advanced technology can be termed as strength to an organization.Environmental Strengths and Weakness Profile Basically, after intensive analysis has been done, is very important to prepare a strategic advantage profile for the organization. This profile gives a clear picture of critical areas which have a great impact to the organization op4 erations recently and in future. Strategic Advantage Profile for a Hypothetical firm A Organization Internal Area Competitive Strength or Weakness Marketing + Product Line is extensive + Services is excellent – Channels of distribution are weak Research and Development – No Research and development performed Operations + Excellent sourcing for new materials. Facilities are old and becoming out dated. Corporate Resources O Company size is about average for the industry. O Profits have been consistent but average. – Union employees compl ain frequently Finance + Balance sheet shows ability to obtain needed capital, low debt equity ratio, high working capital position and favorable stock position. Sources: Mzava, (2004:20) KEY: + Indicates Strength Indicates weakness O Indicates Neutral Analysis of Opportunities and Threats An opportunity and a threat are external factors which might affect the organization operation in future.Now, specifically, Opportunities are external environments which can affect the organization operations in a favorable way, while, Threats refers to factors which might affect the organization in unfavorable way. At the end of opportunities and threats analysis, Environmental Threat and Opportunity Profile (ETOP) must be established. Environmental Threat and Opportunity Profile (ETOP) is very important for strategies formulation and implementation.

Philippine Telecommunications Essay

The Philippine Telecommunications Industry remains to be one of the most robust and fastest growing industries in the Philippines. This report will touch on the present state of the elecommunications industry, the regulatory environment, the broadband landscape, broadband technologies, and broadband equipment suppliers and investment opportunities. The Philippine telecommunication sector is estimated to have reached USD4. 0 billion in annual service provider revenues by end 2009. Growth in the next five years, however, is projected to experience a slow down due to the increasing saturation in the industry’s two main segments – cellular mobile and fixed line. This growth is estimated o be at a compounded annual growth rate (CAGR) in revenues of about 8% over the next five years, compared to a CAGR of 11% in the last five. Aside from cellular mobile and fixed line, the other segments of the telecommunication sector are on broadcast and broadband. For purposes of this report, it will touch briefly on cellular mobile, fixed line and broadcast segments but focus will be on the broadband segment which holds the most promise in regard to growth opportunities given that the cellular mobile and fixed line segments have already reached its saturation point and is expected to achieve flat or negative growth for 2009. The dominant telcos are PLDT, Globe Telecom, Bayantel, and Digitel. Liberty Telecom is a previously inactive player that is expected to play a bigger role in the industry beginning with 2010. Liberty Telecom recently attracted attention when San Miguel Corporation, the Philippines’ largest food and beverage conglomerate, acquired a 32. 7% stake in the previously inactive telecom company. Liberty Telecom had previously been under corporate rehabilitation after trading of its stock was suspended in 2005 due to â€Å"excessive volatility†. San Miguel recently entered the telecommunication industry by establishing its wholly-owned subsidiary Vega Telecom, Inc. The company later partnered with Qatar Telecom (QTel) in drawing up plans for re-establishing the market presence of Liberty Telecom. The Philippine Telecommunications Report 2010 Page 2 Overview of industry landscape and key players Fixed Line Prior to 1993, Philippine Long Distance Telephone Company (PLDT) had been and continues to be the dominant carrier, being the first to establish a fixed line telecommunications infrastructure nationwide. Following the telecommunications liberalization in 1993, coupled with the introduction of the Service Area Scheme (SAS), the competitive environment drastically changed with the entry of 10 new entrants that resulted in lower tariffs and improved fixed line penetration. However as of 2008, relative to the SAS, only 50%i of the fixed line capacity has been utilized with only 3. 9 million fixed line subscribers, or a low fixed line penetration rate of only 4. 32%. i The low fixed line penetration rate is due mainly to the cellular mobile segment having overtaken the fixed line segment on account of faster roll-out and deployment of cellular mobile infrastructure. There are approximately 7. 45 million installed and 4. 89 million subscribed land lines as of 2008iii. Filipinos were mobile phone subscribers. The phenomenal growth was attributed to the popularity of SMS or â€Å"Text Messaging† with a little over 300 million text messages being sent daily as well as the availability of cheaper handsets brought about by the introduction of pre-paid services and over the air loading (electronic loads). The cellular mobile segment has been dominated by three (3) large telcos, namely Globe Telecom, Smart Communications and Sun Cellular with Globe Telecom pioneering the GSM platform followed by Smart Communications and later Sun Cellular.

An Element Of Art And Science

An Element Of Art And Science Essay Astrology provides a very debatable kind of knowledge that is generally assessed by the intelligent as a useless kind of knowledge, which only makes sense for the ignorant. At the same time astrology is usually associated with gypsies and hucksters, who are known for their deceptive and fake knowledge, as they try to deceive people for their own financial interest. On the other hand, we find people with high education attempting to study astrology and very much respect the kind of knowledge it offers them. Whether such knowledge offered through teaching astrology in universities is worth doing or to be considered an inapplicable knowledge for high education is a critical decision to make, which requires obtaining a great insight about astrology it self as an academic field in order to be able to make a correct assessment. Astrology is actually a combined form of knowledge that both combine both the element of art and of science in its essence. It contains the mathematical element as well as the artistic element o symbolism (Astrology 891). Scientists usually disregard the art side of astrology and focus on the basic mathematical part of it, as they judge it as useless and insignificant. This actually destroys the wholeness and balance within the realm itself. This may be considered a reason for misunderstanding the real value of knowledge in astrology. It is also a fact that every field is vulnerable to be used by ignorant people who devoid it totally of its meaning and value, in order to sell it as cheap as possible in a market of ignorance that unfortunately have many customers who are wiling to buy, again this helps in misunderstanding Astrology (Astrology 891); and as there is the presence of the competent and the incompetent in every field, and people usually search for the best in every profession, so why exclude Astrology (Astrology 896). Astrology requires a sophisticated kind of thinking as it combines artistic and scientific knowledge, it can therefore never be considered as insignificant knowledge. It may not be appreciated by scientists due to the artistic element provided within it, and their total dependence on reason for discovering reality since the onset of the renaissance; thus reviving such forms of knowledge actually, shows the evolution of knowledge and thinking that reflects the significance of intuitive forms of knowledge besides the pure rational ones. The astrological knowledge in itself consists of a natural balance between intuitive and rational knowledge, and disturbing this balance will only lead to the production of inconsistent forms of knowledge that seem to appear on the surface to help in the generation of misunderstandings regarding astrology. The argument of scientists against Astrology reflects the on going disagreement between scientific knowledge and intuitive forms of knowledge. Scientists never admit the truth in any intuitive understanding, and they usually regarded as invalid. They never accept the fact the mystery is part of reality and that the rational mind can never be able to reach full understanding of the universe. Astrology is a balanced kind of knowledge as it respects both forms of thinking, which in fact a respect for nature and for the human being as part of that nature. I feel that the purpose of a reading is to understand ones life challenges And potential, to provide an opportunity for self reflection and life Evaluation, as well as to confirm ones intuitive sense of what ones Life is about (Astrology 895). Human beings as well as nature are made of matter and soul that can never be detached from each other as long as life is there. How can scientists reach the truth if they are actually altering the natural balance in life by looking for material proof and ignoring the intuitive reality of nature? The soul remains a mystery that can never be explained by scientific truth, and science can not resolve the question of life and death. There fore, accepting astrology as a significant form of knowledge by a scientist is truly a question of him admitting intuition as a part of reality. READ: Gay Rights EssayFrom another side, if the issue had not been on intuition, regarding astrology, it is still a form of knowledge that surely provides the individual with some insight about life and introduces him to different kinds of thinking; it should be even credited for this reason alone, my studies in Astrology, as well as in other fields, are attempts to understand the grand design of the whole (Astrology 894). Scientists also accuse Astrological interpretive knowledge of not being exact stars incline but do not compel (A critical 882), and this fact works against scientific logic which is sharp and determinant. But actually, life in it self is never exact or straight forward and clear as mathematical knowledge entails for instance. Astrology may actually provide the best for of understanding of life and nature; it allows people to understand reality the way it is without trying to alter its nature. The whole issue of prediction and future related knowledge can never be definite or fully explainable, to discuss future probabilities is much like giving a weather report (Astrology 896). On the other hand, it should be admitted that Astrological knowledge may help in creating dependent and weak individuals, if they used it wrongly. It might lead them to spin in a cycle, which they might not be able to break. People can stress too much on the intuitive knowledge in Astrology and thus once again altering its balance of logic and intuition and thus getting again a wrong insight about life and nature, with an accompanied change in personality and attitude to life Astrology, when practiced as completely as possible, takes away from ach of us our right and duty to make our own personal decisions (A Critical 882). In the case of a scientist who puts great emphasis on logic and excludes intuition, makes him a rough and rigid person who stands weak in front of the scientifically unexplained mysteries of the world; while in the case of the ignorant who does the opposite to give too much significance to intuition and disregards reason suffers another kind of weakness that creates a dependent and shattered personality. But again we must also admit that this would be the case with any field if wrongly interpreted. All in all, I believe that Astrology is a sophisticated form of knowledge that should be respected for the special thinking abilities it provides an individual who studies it. It also reflects on the importance of providing a balance between Art and Science, and thus between logic and intuition, which is found deep within the nature of man and the universe he lives in. I would very strongly recommend all institutions of high education to teach Astrology in order to correct the misunderstanding entitled to it, and thus expose the rich and deep knowledge it provides.

Technology Essay Example | Topics and Well Written Essays - 1250 words - 2

Technology - Essay Example The goal of modern warfare technologies like nuclear, chemical and biological weapons is to shatter the opponent by causing massive, large scale and indiscriminate loss of human life. Technology has not only made it possible to cause pervasive and senseless killing in human conflicts but â€Å"the challenges to the laws of war posed by technological revolution (Allenby 70)† have made modern warfare more unethical and impersonal. Simply speaking technology has made warfare more lethal by bringing into existence the weapons of mass destruction like the nuclear, chemical and biological weapons that cause senseless killing and are not concerned about the humane and ethical concerns governing wars. For instance, nuclear weapons are the creation of the technological development that has taken place in the past few decades. Nuclear weapons tend to be weapons of mass destruction that can cause large scale destruction and the loss of human life. Nuclear weapons rely for their impact on the energy inherent in the nucleus of an atom. When the particles in the nucleus of an atom either split or merge with each other, massive amounts of energy are released. When the nucleus of the atoms of a nuclear material like uranium or plutonium is split by using a neutron, leading to the release of energy, this process is called nuclear fission (Mueller 93). In contrast when the two atoms of an element like the isotopes of hydrogen merge leading to the release of large amounts of energy, this process is called nuclear fusion (Mueller 74). Nuclear weapons rely on nuclear fission or nuclear fusion to release energy that could cause massive bloodshed and destruction. The atomic bomb is a nuclear de vice that relies on nuclear fission to cause death and destruction. The atomic bomb that was dropped on Hiroshima during the Second World War released energy equivalent to 15,000 tons of TNT and killed approximately

Corporate Social Responsibility(CSR) Essay Example | Topics and Well Written Essays - 500 words

Corporate Social Responsibility(CSR) - Essay Example As a result of this, many corporations resolved to embark on the programs of CSR in an attempt to offset their effects on the society along with improving their corporate practices in general. Companies that decide to implement a CSR program start out by discussing the program in their codes of ethics and mission statements so that the interested parties and stockholders become aware of the program. Many companies presently have a separate CSR department that not only ensures that the company’s CSR program is noticed by the public but also manages the social programs of the company. Companies generally vary in the scope of their CSR program. A vast majority of the companies start implementing the CSR program at home by offering more health benefits and higher wages to their employees. Addressing the corporate suppliers is usually the step that follows that tends to create a constant supply chain with practices that are ethically justifiable. The advantages of having a CSR program mainly include good reputation in the market and in the eyes of the consumers, increased brand loyalty on the part of the consumers, and a competitive advantage for the companies particularly when they bid for contracts. The disadvantages of having a CSR program include incurring extra cost to do the operations that can otherwise be done in a cost-effective manner, though the latter would be more unfriendly toward the environment or the society at large. Many companies these days have a trend of adding a charitable aspect to their CSR programs. An example of this can be sponsor initiatives directed at the development of the community in the regions where coffee is produced by a company that produces and sells coffee. Likewise, a company that produces oil might take measures for the restoration of habitat in a region that has historically been used for the extraction of oil. In addition to that, many companies add this charitable aspect by donating funds to the charities of their own

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) Essay

CORPORATE STRATEGY (INDIVIDUAL ACADEMIC REPORT) - Essay Example The strategy of any business observes an organisation from the viewpoint of their internal strengths and weaknesses and its opportunities and threats that are present in the business environment (James, 2004). Strategies are developed by the management by considering the business environment to gain competitive advantage from the current situation and look for the future growth and development that will benefit the organisation in the long run. There were many schools of thoughts that developed the basics of business strategy that guided the management to develop the strategies based upon these principles. The classical school of thought provided the strategy fundamentals that were based upon the managers’ ability and organisational hierarchy. The processual school of thought provided the fundamentals of business strategy that were based upon continuous development. The philosophy was that the strategy is a continuous process. The evolutionary school of thought provided the fundamentals of strategy that were based upon the concept of business environment (Harfiel, 2011). The business cycle compels the organisations to accept and amend their strategies as the market expands or contracts and any other changes takes place. The management directs the organisations in such business situation through mix business strategies and operational policies to earn revenues and market share along with meeting customers’ needs by means of efficient and effective business operations (Walden University, 2010). Operational strategy is important and organisations need to identify their operations to determine the strategies to gain success. Finding different solutions for operations of the company with different models will allow the management to access the benefit of progression in the business cycle through efficient operations (Walden University, 2010). Cadbury

Correctional Sex Offender Programs Assignment Example | Topics and Well Written Essays - 750 words

Correctional Sex Offender Programs - Assignment Example Although the Washington Department of Correction’s program is not the first of its kind, it is the first of its kind that has exhibited such a high level of success and has carefully laid out the methods by which such successful results have been obtained. As such, it will be the purpose of this brief analysis to analyze the Washington Department of Correction’s unique program in order to draw inference on the many ways in which offenders are conditioned and taught to release the negative risk factors that initially encouraged them to commit crime it the first place. Additionally, inference will be drawn based on whether or not the program should be implemented in other prison communities around the United States (McAlinden, 2007). It is interesting to note that the Washington Department of Correction’s program (also known as the Monroe Program) emphasizes a system of acknowledgement and action that is not dissimilar from that of patently successful programs such as AA (Alcoholics Anonymous) and others (Leon, 2011). As a function of this, the first steps that are taken revolve around impressing upon the participating individual that they are responsible for their actions (Ward, 2003). Consequently, the program focuses on teaching the offenders to understand and target those patterns that initially spurred them to criminal behavior. Once this information has been learned and accepted (again acceptance of responsibility and a commitment to work to learn attitudes, thinking skills, behaviors that can assist this practice is a fundamental concept of this re-orientation) the program then moves on to the familiar ground that many rehabilitation programs cover; that of teaching new trades/crafts/or skills to the inmate (Osborn, 2007). Furthermore, the Monroe Program additionally offers group therapy sessions that are concentric around the topics of responsibility, patterns that work to regulate the behavior, relapse prevention, community re-integr ation approaches, as well as skills and workforce training (Briggs, 2006). Likewise, with many offender rehabilitation programs, the Monroe Program does not offer its treatments wholesale to sex offenders (Marshall, 2006). There are a list of criterion that must be met prior to the course being offered. These include: the offender must have been convicted of a sex offense for his/her current or previous term of incarceration, the offender must agree to monitor themselves and their environment to detect changes indicating that their risk to reoffend is increasing, the offender must agree to work to develop the skills necessary to intervene, manager, and reduce risky behavior, and the offender must volunteer of their own free will under the belief that the program can work to ameliorate their risk as it relates to committing crimes of a sexual nature (MacKenzie, 2006). However, the results of the program speak for themselves. Whereas many prison rehabilitation programs have low re-off ense rates, currently and past literature on the issue has often indicated that sexual offenders are somehow beyond reclamation (Noles, 2008). This is however not what the results of Washington Department of Corrections Monroe Program exhibits. According to the Washington Depart

Revising for Unity Assignment Example | Topics and Well Written Essays - 250 words

Revising for Unity - Assignment Example The best way to do this is to make bullies aware of their aggressive actions, and the pain the actions cause on their peers. In addition, victims should also be encouraged and made aware that change can always happen. 2) Change in the bullying culture can be spearheaded by all of us. Even fourth graders can do it. Parents too can take part in effecting this change. We can all partner and promote campaigns against bullying. These campaigns can allow kids and even adults who have once undergone bullying in their lives or are undergoing bullying to tell their stories so as to create awareness to everyone on the damaging effects of bullying, thus encourage them into taking action against this act. Young people can also hold meet ups and discuss the impact of bullying, as well as create more solutions to bullying. 3) The solution to bullying is a community wide thing. In fact, blaming bullies or being on their necks is not the way out of this problem. The society needs to be one; it needs to be a united agent of change if society is going to change. I understand that bullying is traumatizing from my personal experience, and I took it upon me to spread the word to parents and other students, who would help intervene and stop bullying in schools. I am part of the agents of change. The essay aims at sensitizing people on the harmful effect of bullying. In America, Bullying is a rampant problem in schools and thus it needs to be taken seriously. The effects of bullying in most instances are detrimental to the development of the victim. Usually, after experiencing bullying, the victim’s self-esteem tends to diminish greatly. As such, I want my readers to understand and learn that bullying is a serious vice which should be discouraged and eliminated from the American school system since it leaves the victim (like me) scarred both emotionally, psychologically and physically for life. Each of the paragraph sentences relate to the paragraph’s

Financial Plan Assignment Example | Topics and Well Written Essays - 1250 words

Financial Plan - Assignment Example Depreciation of truck is at 10% straight line method 2.50 vending machines were purchased 3. The selling price and the purchase prices do not change over the five years 4. On the third year we replaced 10 vending machines that were vandalized 5. The purchase price for meals, snacks and drinks are 4$, 0.75$ and 0.75$ respectively 6. The selling price for meals, snacks and drinks are 5$, 1$ and 1$ respectively 7. After every 6 months we increased purchases by half of the previous period up to the third year. For the fourth year and fifth year, the purchases were 400 units, 2000 units and 2000 units per month for meals, snacks and drinks respectively. 8. On the beginning of the fourth year were acquired a new truck for delivery. It is to be depreciated at 10% straight line method. A detailed description on how to plan the startup requirements I conducted an analysis of the places to start the business. This are places where people require fast foods and drinks. I located ten sites and f or each site five vendor machines are to be placed. The starting capital of the business is 300k, 100 from the team and 200 from outsiders. This amount is to be distributed equally among assets, labor, and maintenances among other expenses. Vending machine being the most important asset is the first to be purchased. A vendor machine cost 200 and purchases for fifty machines were made and distributed at each location. Products provide are; meals, drinks and snacks at each vendor. As I begin, drinks are bought at four dollars and sold at five dollars realizing a profit of a dollar per drink. Meals are bought at .75 and sold at a dollar similarly to snacks realizing a profit of a .25 dollar per meal and snack. The units per the product served rise at a half percent in semiannual basis during the five year period. After every 6 months we increased purchases by half of the previous period up to the third year. For the fourth year and fifth year, the purchases were 400 units, 2000 units a nd 2000 units per month for meals, snacks and drinks respectively. This help account for business growth and development of the business. At the starting periods many variable assets are inclusive thus the reason of lower starting stock, as progress is made profits are realized within the period thus on the third year we replaced 10 vending machines that were vandalized. CASHFLOW STATEMENT YR 1 Sources of fund Equity 100 Investors 200 Capital available 300 Sales 2205 Reserves 180 Expenditures Vending machines 100 Truck 10 CCTV cameras 10 Purchases 1725 Balance sheet after year 5 NON-CURRENT ASSETS Vending machine (50 units) 100 Truck (2 units) 20 Less depreciation 7 13 CCTV for security (50 units) 10 CURRENT ASSETS Bank Cash Stock 45 FINANCED BY Equity 100 Investors 200 Net profit 2901.063 Break analysis chart At the breakeven point revenue=expenditure References Williams Jade (2008). Finance and accounting. Stanford publishers, Canada Hilliard, V. E. (2007). Financial accounting 8t h edition. Oxford

E Commerce Homework Essay Example for Free

E Commerce Homework Essay 1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email , search ,chatting groups , blogs ,for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products .   2 . Given the example of Atari and Nintendo games, which one was the first mover into the market and which was the fast follower? What advantages and disadvantages does each one have over the other? First mover: Atari Fast follower : Nintendo Advantages and disadvantages over each other: 1- Atari had the lead for a long period of time and was dominate in the marketplace 2-Nintendo learned from the failure of Atari and was able to take over the market only by doing stuff the Atari company missed out. 3 . Visit hamleys.com and describe its business model based on t he information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be . Also try to locate information about the   company’s management team and organizational structure. (Check for a page labeled â€Å"the Company,† â€Å"About Us,† or something similar). Value proposition: facilitation of transaction ,law search cost ,low item discovery cost Revenue model: Sales revenue model The market space it operates in: toy selling Main competitors are: Toys-R-Us ,FAO schwarz Comparative advantages: provide party organizing services and gift warping services Market strategy: create a brand name, use the good reputation and long history as a proof of good service, and provide good and appealing offers . Company’s management team and organizational structure Buying and Planning, Retail Operations, Marketing, Human Resources (HR), IT, Finance, E-commerce Visual Merchandising and Design, Franchise .

Ethical hacking

Ethical hacking Chapter 1 Introduction Ethical hacking is an emerging tools used by most of the organizations for testing network security. The security risks and vulnerabilities in a network can be recognized with the help of ethical hacking. This research completely concentrates on ethical hacking, problems that may occur while hacking process is in progress and various ethical hacking tools available for organizations. Information is the important source for any organizations while executing business operations. Organizations and government agencies have to adopt ethical hacking tools in order secure important documents and sensitive information (Harold F. Tipton and Micki Krause, 2004). Ethical hacker professionals have to be hired in order to test the networks effectively. Ethical hackers perform security measure on behalf of the organization owners. In order to bring out the ethical hacking efforts perfectly a proper plan must be executed. Ethical hacking has the ability to suggest proper security tools that can avo id attacks on the networks. Hacking tools can be used for email systems, data bases and voice over internet protocol applications in order to make communications securely. Ethical hacking can also be known as penetration testing which can be used for networks, applications and operating systems (Jeff Forristal and Julie Traxler, 2001). Using hacking tools is a best method for identifying the attacks before it effect the entire organization. Ethical hackers are nothing but authorized users for the sensitive information or networks of an organization. Using hacking techniques for handling employees in organization and for solving critical judicial cases is not a crime. An ethical hacker use same tools and actions as performed by normal hacker. The main aspect in ethical hacking is that target permission is essential for performing hacking on the information. Ethical hacking can be used while performing security audits in the organization (Kevin Beaver, 2010). Thus, ethical hacking can help in testing the networks by finding out various vulnerabilities. In ethical hacking, a user will get permission to access the important data. Aims and Objectives Aim To investigate the importance of ethical hacking and its implementation in organizations Objectives Finding the importance of ethical hacking tools Understanding the ethical hacking process Implementing ethical hacking tools in an organization Purpose of Study The main of this research is to recognize ethical hacking tools that can be used in organizations and government agencies. Testing the networks is essential in order to maintain security for the organizational information. The difficulties in networks have to be recognized by the security professional so that they can be solved before effecting the organization operations (James S. Tiller, 2005). This research also focuses on carrying out the ethical hacking tools in a particular organization. The advantages of using ethical hacking in business firms can be evaluated by this study. Ethical hacking tools can be implemented in various fields of applications. Various security professionals can be efficient in ethical hacking tools by undergoing a training process. Another major intension of this research is to identify the importance of ethical hacking professionals in providing security to the networks. (Nina Godbole, 2008). Thus, this research entirely focuses on ethical hacking tools which can be implemented for testing the networks. Research Context This research on ethical hacking can be very useful to many organizations as it can provide clear idea about hacking tools. Security professionals and normal users have to be trained well in order to use hacking tools. The importance of ethical hacking while solving many judicial cases can be identified with the help of this research. Management of an organization can be benefited largely through implementing hacking tools. Hacking tools implementation process can be understood with the help of this research (Ronald L. Krutz and Russell Dean Vines, 2007). Network security or data security engineers in organization will come to know about new ethical hacking methods and techniques that are available in the present market by concentrating on this research. The concepts in this study provide knowledge related to security improvements. Business users can hack the data in order to use it for the purpose of evaluating a correct process. Management has to take precautionary measures while a llowing the professional to hack ethically because data may be misused (Rajat Khare, 2006). Scholars who concerned with information security can take the help of this study for attaining the knowledge on hacking systems. Many organizations are encouraging ethical hacking professionals in order to control their business operations effectively. Email systems, data bases and communication applications can avoid or identify attacks by adopting the hacking tools. Malicious attacks on the information or software can be prevented by implementing this research while using ethical hacking tools. The organizations that concerned with security in networks have to use ethical hacking tools (Greg Meyer and Steven Casco, 2002). Hence from the above discussion it can be understood that, business firms, investigating agencies, government systems and web users can make use of this research to achieve the important information in authorized manner. Chapter 2:Literature Review Ethical Hacking and its importance The word hacking is defined as an illegal use of the others computer system or the network resources. Hacker is the term which is formerly meant for the skillful programmer. This is mostly found in the countries like United States and many other countries. The word hacker refers to the names of the persons who enjoys the work in learning the details of the computer systems and stretch the capabilities from the system (Rajat Khare, 2006). The system of hacking describes the fast improvement in the new programs that make the codes for the providing a better security to the system with more efficiency. The word cracker also belongs to the same field it make use of the hacking skills for the unlawful purposes like email id, intruding into others system. Hacking is of different types such as back door hacking, viruses and worms, Trojan horses, Denial of Services, anarchists, crackers, kiddies and ethical hacking (Kevin Beaver, 2010). In the types of hacking system one of the most common h acking is ethical hacking. This is defined as the services that provides the securities for the customers networks, information assets and identifies the vulnerabilities to maintain the reputation of the corporate sectors before it exploit the company. This type of the hacking system provides the high securities to the customers methodologies and techniques to yield high qualities of infrastructures. The ethical hacking system includes some of the service like: Application Testing War Dialing Network Testing Wireless Security System Hardening Application Testing This is an uncover design or the logic flaws which result in the compromising with the unauthorized accessing of the systems, networks, applications or the information regarding the systems. This application testing is used for investigating and identifying the extent and the criticality of the problems exposure to the thick client (Java) and thin client (web browsers) applications. This application testing includes the services like client-side application testing and web application testings (Joel Scambray, Mike Shema and Caleb Sima, 2006). The client-side application testing is the process of developing the software that is used for the measuring the integrated security into the client software constituents. In this system this testing application is based on the gathering of the information by observer using the reverse engineering system. War Dialing This is one of the services that are provided by ethical hacking. War dialing is a method of dialing a modem number to identify open modem connection that supplies access in a remote way to a network for targeting a particular system (Kimberly Graves, 2007). This word is originated from the day the when the internet has come into the existence in most of the companies. This follows the method of scanning to find the strength of the network connection. The tools of War dialing work on the concept that organizations do not pay attention to dial-in ports like they do towards the firewalls. Network Testing The networking testing services of the ethical hacking provides the information on the exposures of the network, services, and solutions on the convergence, protocols and system devices including the virtual private network technologies. This testing process includes a number of constitutes in external and internal devices. It also analyzes the applications of the voice over Internet protocol within the environment of the organization (Greg Meyer and Steven Casco, 2002). The main goal of the network testing application is to make obvious demonstration of the political effects on its development. By making use of this application into the organization, it provides a complete enlightenment to the work for determining the result in the organization. Wireless Security Wireless security services measures the security in the available architecture to provide a guidelines to ensure the system integrity and accessibility of the resources. The working of wireless security is based on the three phases. In the first phase of the operation it identifies the activeness of the wireless networks (Cyrus Peikari and Seth Fogie, 2003). The team of the ethical hacking demonstrates the exposure to the attackers with the space in the wireless network. In the seconds phase of this system it implements a normal users to evaluate the measures of the security that secures the infrastructures of the organization to control the accessing of the devices. During the third phase the team will try to utilize the discovered threats to gain access on other networks. This provides the security in wireless local area network, virtual private network, intrusion detection system and wireless public key infrastructure. System Hardening The system hardening stresses on the network vicinity. Security is the prime factor that determines the level of integrity of the information and resources used in the computing. Effective deployment of the security controls unauthorized, accidental disruption if resources in information technology (Kevin Beaver and Peter T. Davis, 2005). The system hardening assessment is complemented in three phases. The ethical hacking team will analyze the network to identify the loop holes in security updates and other frequent security defects. Scanning of the remote access devices is done for finding out the vulnerabilities. The configuration vulnerabilities and missing security updates are determined in the initial phase. In the second step the host operating system is examined to determine the services available for remote users and their level of impact. All the TCP/IP services and also the Telnet, FTP, Send-mail, DNS and others are tested (James S. Tiller, 2005). The packet fragmenting and loose source routing are used in an attempt to bypass filtering routers and firewalls. The last phase is complicated as the team uses the information gathered from the first two steps to mine the weaknesses and threats that were identified to gain access to the host system. Before the start of the three steps the boundaries for actions and events are determined. Hence from the above context it can be stated that ethical hacking is a methodology that is used for gathering the information on the hacker. The ethical hacker is the expert who is hired by an organization to solve the problems related to hacking in their network and computer system. Need for Ethical Hacking The process of employing someone to hack ones company is ethical hacking. Ethical hacking is one of the tools that are used to judge the security programs of the organizations. It is also referred as penetrating testing, red teaming, intrusion testing, vulnerability and even security judgments. Each one these has different meanings in different countries. Hacking is also described as new development of the existing programs, software and code. It makes them better and more efficient (James S. Tiller, 2005). Ethical hacker can know the details of computer while hacking and become the security professional. It involves in foot-printing, scanning, tacking all the secured information. Ethical means a philosophy with morality. Hackers hack systems to detect dangerous, unauthorized access and misuse (Shon Harris, Allen Harper, Chris Eagle and Jonathan Ness, 2007). Threat and vulnerability are the two dangers the hacker has to face. The hacking report must be confidential as it should face the organizations security risks. If this goes wrong in any way the organization results in fatal, penalties and loss. For example: computer crime is done by misuse of their hacking skills. The need to hack is for catching the thief. Ethical hacking is the correct method to make your computers work properly (Kevin Beaver, 2010). Ethical hacker needs higher level skills compared to penetration testing. Penetration testing is same as ethical hacking but the hacker uses the penetrating tools and tests the security danger. Ethical hacking is known as White Hat in some of the literature. It tests both the security and protective issues whereas penetrating test mainly leads with the security issues (Asoke K. Talukder and Manish Chaitanya, 2008). Some of the websites and companies offer the training, but they cannot be created they are self-made. Various types of testing need different types of softwares and tools. Game freaks use hacking technology in order to win the game. Hackers will d iscover many ways to hack like trial and error method, operating systems, online and determining the threats. Ethical hacking is done by hackers on behalf of the owners, and in normal hacking they use their skills for personal use (Debra Littlejohn Shinder and Micheal Cross, 2008). Cyber terrorism includes common hacking techniques such like viruses, email bombs and natural disasters. Thus ethical hacking is done by hackers on owners request. Mainly this is seen in corporate companies and organizations. Ethical hacking techniques are used for game cheat codes, hacking accounts and other for good result. Majorly used for fight against cyber terrorism and to take preventive action on hackers Types of ethical hackings Ethical hackers use various methods for breaking the security system in the organizations in the period of cyber attack. Various types of ethical hacks are: Remote Network: This process in especially utilized to recognize the attacks that are causing among the internet. Usually the ethical hacker always tries to identify the default and proxy information in the networks some of then are firewalls, proxy etc. Remote dial up network: Remote dial up network hack identify and try to protest from the attack that is causing among the client modern pool. For finding the open system the organizations will make use of the method called war dialing for the representative dialing. Open system is one of the examples for this type of attacks. Local Network: local network hack is the process which is used to access the illegal information by making use of someone with physical access gaining through the local network. To start on this procedure the ethical hacker should ready to access the local network directly. Stolen Equipment: By making use of the stolen equipment hack it is easy to identify the information of the thefts such as the laptops etc. the information secured by the owner of the laptop can be identified (Kimberly graves, 2007). Information like username, password and the security settings that are in the equipment are encoded by stealing the laptop. Social engineering: A social engineering attack is the process which is used to check the reliability of the organization; this can be done by making use of the telecommunication or face to face communication by collecting the data which can be used in the attacks (Bryan Foss and Merlin Stone, 2002). This method is especially utilized to know the security information that is used in the organizations. Physical Entry: This Physical entry organization is used in the organizations to control the attacks that are obtained through the physical premises (Ronald l. Krutz and russel dean Vines, 2007). By using the physical entire the ethical hacker can increase and can produce virus and other Trojans directly onto the network. Application network: the logic flaws present in the applications may result to the illegal access of the network and even in the application and the information that is provided in the applications. Network testing: In this process it mainly observes the unsafe data that is present in the internal and the external network, not only in the particular network also in the devices and including the virtual private network technologies Wireless network testing: In this process the wireless network reduces the network liability to the attacker by using the radio access to the given wireless network space. Code review: This process will observe the source code which is in the part of the verification system and will recognize the strengths and the weakness of the modules that are in the software. War dialing: it simply identifies the default information that is observed in the modem which is very dangerous to the corporate organizations. Techniques and tools required for ethical hacking Ethical hacker needs to understand how to find the network range and subnet mask of the target system. IP addresses are used to locate, scan and connect the target systems. Ethical hacker also should find out the geographical location of target system. This can be done by tracing the messages that are sent to destination and the tools used are traceroute, Visual route and NeoTrace to identify the route the target (Kimberly Graves, 2007). Ethical hacking should use right tools or else task accomplishment of task effectively is difficult. Many security assessment tools will produce false positive and negative or may they even miss susceptibility to attacks. In case of tests in case of physical security assessments they miss weakness. In order for ethical hacking specific tools have to be used for the task chosen. The easier the ethical hacking will become if many tools are used. The right tool must be used at right place. The characteristics in tools for ethical hacking is it should ha ve sufficient document, detailed reports should be there on the discovered attacks regarding their fixing and explosion, Updates and support. The general tools used for ethical hacking in case to find passwords are cracking tools such as LC4, John the Ripper and pwdump (Bragg, Mark Phodes Ousley and Keith Strassberg, 2004). The general tools like port scanner like SuperScan cannot be used to crack passwords. The Web-assessment tools such as Whisker or WebInspect tools are used for analysis of Web applications in depth. Whereas network analyzer tools such as ethereal cannot give good results. While using the tools for any particular task it is better to get feedback from the simple Google searches such as SecurityFocus.com, SearchSecurity.com and Itsecurity.com will give nice feedback from the other security experts which makes ethical hacking easy and to select the right tool. Some of the commercial, freeware and open source security tools are Nmap (Network Mapper), Etherpeek, Super Scan, QualysGuard, WebInspect and LC4, LANguard Network Security Scanner, Network Stumbler and ToneLoc. The capabilities of many security and hacking tools are often misunderstood, such as SATAN (Security Administrator Tool for Analyzing Networks) and Nmap. The other popular tools used in ethical hacking are Internet scanner, Ethreal, Nessus, Nikto, Kismet and THC-Scan (Kevin Beaver, 2007). Cain and able is a ethical tool used for recovery of windows UNIX problems. This is only password recovery tool handles an enormous variety of tasks. It can recover the password by sniffing the network, cracking the encrypted passwords using Dictionary and Cryptanalysis, recording VoIP conversations, decoding scrambled passwords, revealing the password boxes, uncovering cached passwords and analyzing routing protocols. Ethereal is a fantastic open source tool used as network protocol for UNIX and Windows. It allows examining the data which is present in disk or file and can capture the data. This is also known as Wire shark. It has many powerful features which have very rich display filter language and ability to view the TCP session. Another cracking tool Aircrack is the fastest available cracking tool (John Hyuk Park, Hsiao-Hwa Chen and Mohammed Atiquzzaman, 2009). Thus proper tools and techniques has to be used for better hacking and it will be easier by using more and more tools required. Hacking operating system Linux is the operating system which is most useful software that supports and will be helpful to identify the passwords and uses in detecting interruption there are many software tools are utilized for the hacking and security tools are used for the Linux. The tools which are using in this are not harmful tools this is especially used to protect. John the ripper: John the ripper is nothing but password hacking software technique which is usually used to develop for the UNIX operating system. This the most significant process which is used for password testing as it joins all password crackers into single package and the auto detects password hash types which involves the customizable cracker (Ryan, David R. Mirza Ahmad, 2002). It can be run among the different encrypted password methods which involves various crypt password hash forms where usually found on the different UNIX operating systems that is based on the DES, MD5 etc, Kerberos AFS and windows like XP, 200etc.Generally passwords are placed in the LDAP and other tools. Various types of components are used to expand the capability and for involving the MD4 related password hashes. The other one is the NMAP; Nmap is the used to protect the network. It is especially used to identify the network related services on the computer network by generating the map of the network . Nmap is having the ability to identify the services on the computer network instead of this it never advertises its service detection protocol (James turnbull, 2005). However the Nmap can collect many details regarding the remote computers. This will involve the operating system, and uptimes etc are the software products that are used to execute the service, and are used to involve on the local area networks and also on the dealer of the remote network card. Nmap can be run on the linux. Linux is the most important operating system and the windows are the second most important operating system. The other operating system used is Nessus, this software is used to scan the virus. The main aim of this software is used to identify the virus on the tested system such as; the virus will permit the data on to the network (Mark Carey, Russ Rogers, Paul Criscuolo and mike Petruzzi, 2008). Default passwords are utilized on the network accounts. This software is also called as the external to ol which is used to launch the attack. By making use of the mangled packets rejection of the service among the TCP/IP can be done. Nessus the best software used to scan the virus. Many organizations through out the world are using this software. The check Rootkit is the normal program which helps the administrator to check their system for the known rootkits ( James Turnbull, 2005). This program is the shell script by using the LINUX tools similar to the strings and the grep commands to seek out to carry out the core programs for the signatures with the executed process status command to look for inconsistency. This program alternatively use own commands to run. This tool will permit check rootkit to get confident the commands upon which it depend a bit more. Applications and resources Ethical hacking is nothing but the one which performs the hacks as security tests for their systems. Ethical hacking can be used in many applications in case of web applications which are often beaten down. This generally includes Hypertext Transfer Protocol (HTTP) and Simple Mail Transfer Protocol (SMTP) applications are most frequently attacked because most of the firewalls and other security are things has complete access to these programs from the Internet. Malicious software includes viruses and Trojan horses which take down the system. Spam is a junk e-mail which causes violent and needless disturbance on system and storage space and carry the virus, so ethical hacking helps to reveal such attacks against in computer systems and provides the security of the system. The main application of this is to provide the security on wireless infrastructure which is the main purpose of present business organization (BT, 2008). Ethical hacking has become main stream in organizations which are wishing to test their intellectual and technical courage against the underworld. Ethical hacking plays important role in providing security. Resources are the computer related services that performs the tasks on behalf of user. In Ethical hacking the resources are the core services, objects code etc (James Tiller S, 2005). The ethical hacking has advantages of gaining access to an organizations network and information systems. This provides the security in the area of Information technology called as Infosec. This provides security to the high level attacks such as viruses and traffic trough a firewall. This has been providing the security for various applications which are even bypassing the firewalls, Intrusion-detection systems and antivirus software. This includes hacking specific applications including coverage of e-mails systems, instant messaging and VOIP (voice over IP). The resources i.e. devices, systems, and applications that are generally used while performing the ha cking process are Routers, Firewalls, Network infrastructure as a whole, wireless access points and bridges, web application and database servers, E-mail and file servers, workstations, laptops and tablet PCs, Mobile devices, client and server operating systems, client and server applications (Kevin Beaver, 2007). Ethical hacking tests both the safety and the security issues of the programs (Ashoke Talukder K and Manish Chaitanya, 2008). Hence from the above context it can be stated as the ethical hacking is important in the present scenario as providing security is very important now a day. This is very important in web applications as the hacking can be easily done in this case. Problems Ethical hacking is the backbone of network security. The basic problems with this is trustworthiness of the Ethical hacker because lets take an example if a person has been appointed to do Ethical hacking, to provide security for the bank financial issues if the person is not trust to believe this is not safe as the person only considered as thief. Sometimes the big organizations face any problem like there passwords has been hack, this case hiring professionals is very expensive and the organization need to spend a lot on this (Ethical Hacking, 2009). Ethical hacking is just the security to the problem it is not the ultimate solution to it. Ethical hacking report must be kept confidential because they highlight the organizations security risks and attacks. If this document has been falls into the wrong hand the result would be very disastrous for the organization, the main drawback here is the entire information of the organization will be in hands of wrong person and which leads to the loss of the company (Kimberly Graves, 2007). Ethical hacking generally involves breaking down the computer applications and by collecting specific information from the target the ethical hacker can successful to access the information and can reveal it. This results in that highly sensitive information about the targets security capabilities is collected and maintained far away from the owners control. If this information fall into wrong hands results in real attack on the company and another problem is if the information is leaked to the public or stockholders, the business will be in risk, which results in all types of disasters, including negative character by media, loss of customers and legal consequences (James Tiller S, 2005). Ethical hacking use tools while it performing the activity, if the methods and tools are used incorrectly they cause damage (Dr. Bruce Hartly V, 2003). Hence from the above context it can be stated as Ethical hacking provides security but behind th at it provides the disadvantages like the Ethical hacker should be trusted by the organization or business and in case sometimes highly professionals may cost the organization very much so that company has to provide from the unplanned budget and if it goes into the wrong persons hand the business will be in danger and loss of the organization will takes place. Chapter 3: Research Methodology of Hacking Data types: Data type is defined as the format of a data storage which is used to store different set of values. It tells about which type of data to be stored and where to be stored. Data is stored in computer memory. There are two types of data. They are primary data and secondary data. Both primary and secondary data illustrates the gathering of information and to satisfy the goals of business. Primary data is nothing but it is the data which is collected newly and for the first time. The primary data is original. It is the fresh data and is never gathered before. Secondary data is the data which is collected by others (Norman Blaikie, 2009). The data is collected from newspapers, magazines and journals. Secondary data is gathered before primary data since it is time consuming. Data is gathered newly in case of primary data so it takes much time. Secondary data consumes less time. Primary data is used in ethical hacking since the data gathered in this type of data is very efficient. Ethical h acking is used legally for the official purposes. Since primary data is unique and is not compared with any one, it is used in the process of ethical hacking (Rajat Khare, 2006) Hence from the above context it can be said that data types are useful in the ethical hacking. Case study: According to media and people the word hacking denotes misuse and collapse of computers. They describe it as unfair method of solving the problem. In the view of ethical hackers the word hacking refers to creative. One of the organization namely Amazon, it is not proposed to point out the lesser features but deals with tricks for working the company efficiently. Hackers and developers will create new characteristics for Amazon. They bring out the creative thinking and innovative ideas by their work in company (Paul Bausch, 2003). Mainly the ethical hacking is the good way to improve the existing methods and qualities. Many organizations follow these because one can know the administrative password of employees, can reach the behaviour of them and working performance. Employee performance and his project carryout can be studied through ethical hacking. These hackings look easy for them since they are engaged with the security firms to protect the Amazon fields. Not only in Amazon in e ach and every organization is this steps fol

Ernest Rutherford :: Nuclear Physics Science Chemistry Essays

Ernest Rutherford Ernest Rutherford is considered the father of nuclear physics. Indeed, it could be said that Rutherford invented the very language to describe the theoretical concepts of the atom and the phenomenon of radioactivity. Particles named and characterized by him include the alpha particle, beta particle and proton. Even the neutron, discovered by James Chadwick, owes its name to Rutherford. The exponential equation used to calculate the decay of radioactive substances was first employed for that purpose by Rutherford and he was the first to elucidate the related concepts of the half-life and decay constant. With Frederick Soddy at McGill University, Rutherford showed that elements such as uranium and thorium became different elements (i.e., transmuted) through the process of radioactive decay. At the time, such an incredible idea was not to be mentioned in polite company: it belonged to the realm of alchemy, not science. For this work, Rutherford won the 1908 Nobel Prize in chemistry. In 1909, now at the University of Manchester, Rutherford was bombarding a thin gold foil with alpha particles when he noticed that although almost all of them went through the gold, one in eight thousand would "bounce" (i.e., scatter) back. The amazed Rutherford commented that it was "as if you fired a 15-inch naval shell at a piece of tissue paper and the shell came right back and hit you." From this simple observation, Rutherford concluded that the atom's mass must be concentrated in a small positively-charged nucleus while the electrons inhabit the farthest reaches of the atom. Although this planetary model of the atom has been greatly refined over the years, it remains as valid today as when it was originally formulated by Rutherford. In 1919, Rutherford returned to Cambridge to become director of the Cavendish laboratory where he had previously done his graduate work under J.

Margaret Atwoods The Handmaids Tale :: Margaret Atwood The Handmaids Tale

I Tell, Therefore I Am In Margaret Atwood’s, The Handmaid’s Tale, women are subjected to unthinkable oppression. Practically every aspect of their life is controlled, and they are taught to believe that their only purpose is to bear children for their commander. These â€Å"handmaids† are not allowed to read, write or speak freely. Any type of expression would be dangerous to the order of the Gilead’s strict society. They are conditioned to believe that they are safer in this new society. Women are supposedly no longer exploited or disrespected (pornography, rape, etc.) as they once were. Romantic relationships are strongly prohibited because involving emotion would defeat the handmaid’s sole purpose of reproducing. Of course not all women who were taken into Gilead believed right what was happening to their way of life. Through the process of storytelling, remembering, and rebellion, Offred and other handmaids cease to completely submit to Gilead’s repressive cult ure. â€Å"We learned to whisper almost without sound. In the semidarkness we would stretch out our arms, when the Aunts weren’t looking, and touch each other’s hands across space. We learned to lip-read, our heads flat on the beds, turned sideways, watching each other’s mouths.† (Atwood, p4) The handmaids whisper to each other to exchange information. They engage in this conversation to keep alive the nature of relationships between people. It is very lonely for these women, for they cannot say what is on their mind, they are only allowed pre-approved phrases from Gilead’s authorities Without this contact it would be impossible for the women to reminisce and be comforted. Another way of keeping the past real to Offred is to remember old stories from before the revolution. She spends a lot of her time thinking about her husband Luke and how the city used to look before, â€Å"Lilies used to be a movie theater here, before. Students went there a lot; eve ry spring they had a Humphrey Bogart festival with Lauren Bacall or Katherine Hepburn, women on their own, making up their own minds† (Atwood, 25). These small rebellions that Offred and other handmaids participate in are very significant. The simple fact that they choose to engage in these insurgences shows that they still cling on to their more just and free past. They still have a notion of truth and are keeping it alive. Having these passions and feelings causes the structure of Gilead to truly not work, and will probably (The Handmaid’s Tale was left open ended) lead to its demise.

Essay --

Lawyer Lawyers function mutually as both advocates and advisers. As advocates, they embody their clients in court by providing supportive evidence. As advisers, they advise their clients on their legal rights and obligations. Lawyers (also known as attorneys and counselors) can interpret laws and are to apply these laws to a specific situation. Lawyers spend a large amount of their work time involved in researching precedents, which are past explanations of laws and the history of judicial judgments based on that law. Precedents are used to support a lawyer’s case in court. Every law firm has its’ own libraries and public documents to computer databases and the Internet that are available to lawyers for research. A large amount of lawyers have their own private practices that deal with all kinds of legal problems. Some go off to work for larger law firms, government agencies, and corporations. What attracted me to being a lawyer originally if I could be perfectly honest is the salary that they make. Coming up from a poor background a lawyer was one of the few careers talked about while I was growing up that make a lot of money. But as I got older I found out that there are different types of lawyers like environmental and family lawyers that make less then say a corporate lawyer but are fighting for what is in my opinion good causes. ------------------------------ Famous contributors Thurgood Marshall was the chief legal counsel for the National Association for the Advancement of Colored People (NAACP) and fought for the rights of color folks and the ending of segregation in schools with the most famous and talked about being Brown v. Board of Education of Topeka. President John F. Kennedy selected Thurgood Marshall for... ...ack and take into custody people who break the law and then give them a warning, cite them, or arrest them. Most police officers patrol their jurisdictions and inspect any activity that seems suspicious. They are also responsible for answering 911 emergency calls and investigate cases like domestic violence, home invasion, etc. Uniformed police officers have broad law enforcement responsibilities. They wear a uniform that is easily recognizable by the public. They respond to emergency calls and go for regular patrols. Police departments are typically structured into geographical boroughs, with uniformed officers dispersed to patrol a particular area. Officers in large agencies regularly patrol with a partner. During patrols, officers are on the lookout for any signs of criminal activity and are always on the ready to conduct searches or arrest suspected criminals.

Knowledge gap

The knowledge gap hypothesis presumes that you will know more about these topics than people whose educational level is lower than yours, even if the topics don't directly concern your everyday life. -Stated by Telephone, Donahue and Alien in their 1970 article they said the population Is divided Into two distinct segments: a group of better educated people who know more about most things and those with low education who know less. Low Socio-economic status (SEES) – are slightly defined by education level but also have little or no knowledge about Public affairs issues, are disconnected from news events and Important new discoveries, and usually aren't concerned about their lack of knowledge. High Socio-Economic Status – Are the opposite of Low SEES – Public Affairs issues: -According to the knowledge gap theory most people gain knowledge as a topic becomes more heavily covered by the mass media, but the higher educated segment of the population will gain more kn owledge.Knowledge gap says nothing about the individuals innate intelligent, the theory is just saying that high-educated people have several advantages. Such as: 1. A greater level of stored knowledge on a variety of topics. 2. Better attention, comprehension, retention, and greater communication skills. 3. More reliance on the information-oriented print media rather than the entertainment-oriented non-profit media 4. Greater numbers of relevant social contacts or friends who are likely to be knowledgeable about and discuss pubic affairs topics. Low SEES can be called Medal Poor -High SEES can be called Media Rich Programmatic Research- is research that builds on itself, where one study outcomes raise questions and other researchers take up the challenge to answer. Points that might reduce the knowledge gap 1 . The type of issue, especially an issue that really gets people's attention 2. The size and type of community – small, rural, homogeneous areas have lower gaps; clues with pluralistic subcultures have higher gaps. 3. Owe much and what type of media coverage a topic gets – cigarettes link to cancer is constantly in the news (lower gaps); Sexual harassment incidents get intense but inconsistent coverage (Higher gaps) 4. An Issues level of conflict such as police brutality (lower gap) vs.. Covers about urban revitalization (higher gaps) – 3 early concepts explored 1 . Socio-economic deficits 2. Differences -sass's – Interest in topics became the primary research. – Print Media is more informative than TV.High SEES group still watches newscast -sass's – focused on health, environment, and new technology. – Communication campaigns became designed to educated or persuade and television interest increased. Politics became a focus -Higher SEES use Schemata. Chapter 27 – principle of relative constancy -Charles Scripps – 1959 released economic report of media. -Macomb's used the observations from Scr ipps to offer a theory called the Principle of Relative Constancy. Some of his predictions were: 1 . The proportion of money, viewed as a part of the gross national product(GNP), spent on the mass media remains fairly constant over time. The Constancy aspect. 2. Because the economy varies from boom to depression, the GNP also will vary. The relative part of the theory. 3. Because the expenditures on mass media are relatively constant, new media must fight it out with existing media. This is the functional equivalence part.Chapter 28 – Cultivation -The media-culture connection got its first great push from the Payne Fund studies in the asses and asses, an investigation of the impact of movies on young people. Payne Fund Findings: -George Greener – Violence index -Grinner's definition of violence – â€Å"the overt expression of physical force (with or thou a weapon, against self or others) compelling action against ones will on pain of being hurt and or killed or threatened to be so victimized as part of the plot. Cultivate -Two types of Cultivation -Mainstreaming – a relative commonalty of outlooks that television tends to cultivate – Resonance -suggest the power of television to influence popular imagery increases when seen on the screen â€Å"resonates† with the viewer – seems consistent with experience – it is more likely incorporated into the person's notion of â€Å"reality'.

Religion Essay

1.) As a person of goodwill, explain the necessity of establishing rapport, amity, and concordance among the various religions in Asia and the world; and more specifically among Muslims and Christians in the Philippines. Why is religion a positive contributor towards peacemaking but at the same time can be a source of societal turmoil? In what way can Asian religions transcend divisiveness by standing side by side with other religions, without losing their very own unique creeds or belief-systems? Based on the films about Muslim Filipinos shown in class, please explain in what way Christians and Muslims can utilize their respective religions for peace and harmony in Mindanao? Answer these questions by citing concrete cases to prove your point (30 points). It is necessary to establish rapport, amity, and concordance among the various religions in Asia and the world more specifically among Muslims and Christians in the Philippines in order to better understand their systematic beliefs, values, and behavior, acquired by people as a member of their society. These patterns are systematic because their manifestations are regular in occurrence and expression: they are shared by member of a group. It is also necessary to build friendship and connection among diverse religions in Asia and the world to build a better society and to have peace in every nation. In such a society it is very important to have harmony and respect amongst the different religions. We must distinguish between belief and respect. Belief refers to total faith, which you must have in your own religion. At the same time you should have respect for all other religions. This tradition of believing in one’s own religion and having respect for others. In every religion, there are transcendent things that are beyond the grasp of our mind and speech. For example, the concept of God in Christianity and Islam and that of wisdom truth body in Buddhism are metaphysical, which is not possible for an ordinary person like us to realize. This is a common difficulty faced by every religion. It is taught in every  ­religion, including Christianity, Buddhism, Hinduism and Islam, that the ultimate truth is driven by faith. As far as the Muslims are concerned it is appropriate for them to have complete devotion to Allah while praying in the mosques. This is also the same with Buddhists who are completely devoted to the Buddha when they pray in Buddhist temples. A society, which has many religions should also have many prophets and sources of refuge. I want to emphasize that it is extremely essential to sincerely believe in their respective religions. Usually, it is very important to distinguish between â€Å"belief in one religion† and â€Å"belief in many religions†. Religion is a positive contributor towards peacemaking but at the same time can be a source of societal turmoil because religion is a perennial and perhaps inevitable factor in both conflict and conflict resolution. Religion, after all, is a powerful constituent of cultural norms and values, and because it addresses the most profound existential issues of human life (e.g., freedom and inevitability, fear and faith, security and insecurity, right and wrong, sacred and profane), religion is deeply implicated in individual and social conceptions of peace. To transform the conflicts besetting the world today, we need to uncover the conceptions of peace within our diverse religious and cultural traditions, while seeking the common ground among them. Traditionally many people focus on how wars and conflicts are seemingly undertaken for religious reasons, or at least undertaken in the name of religion. A significant problem with organized religion and belief, as this relates to peace and conflict, is individuals and groups often confuse the map (their socially-learned version of reality or culture or religion) with the territory (or ultimate reality). Thus people believe that their personal or subjective version of reality or religion is valid, while other views are invalid. Instead it can be argued that the many maps are different, but possibly equally valid interpretations and attempts to understand the same underlying reality or territory. Asian religions can transcend divisiveness by standing side by side with other religions, without losing their very own unique creeds or belief-systems through banding together in interfaith dialogue, cooperation, and religious peacebuilding. The first major dialogue was the Parliament of the World’s Religions at the 1893 Chicago World’s Fair, which remains notable even today both in affirming â€Å"universal values† and recognition of the diversity of practices among different cultures. The 20th century has been especially fruitful in use of interfaith dialogue as a means of solving ethnic, political, or even religious conflict, with Christian–Jewish reconciliation representing a complete reverse in the attitudes of many Christian communities towards Jews. Christians and Muslims can utilize their respective religions for peace and harmony through sharing the main morals and conducts that are for the benefit of humanity and nature. They believe in the same basic morals that are important for people to follow in order to live in peace, harmony, and love in communities with different faiths and cultures. And to through tolerance, respect and cooperation with respect in each other’s religions. 2.) Explain why Islam is considered the â€Å"most misunderstood religion†. What are some historical, sociological and cultural reasons that paved the way for a misunderstanding of the true nature of Islam among non-Muslims and even among Muslims? Islam means â€Å"submission to the will of God in all areas of one’s life†. Muslim means, â€Å"One who submits to God’s will†. These Arabic words are actually non-sectarian terms if we look at the context of these words in the Qur’an. Can we use the term â€Å"Muslim† in its universal implication to include all believers in One God? Can we use the term â€Å"Muslim† to any person (irrespective of religions) who strives sincerely to submit to the will of God in his life? [Hint: Consider the Islamic doctrine of Risalah (Progressive Revelation) and the Islamic view of the universality of God’s calling of prophethood] (30 points). Islam is considered the â€Å"most misunderstood religion† because most of the time it is considered as a violent religion and is likely â€Å"to encourage violence among believers†. And there is also some outright falsehood for example, â€Å"God sent prophets to every nation for their guidance.† But, According to the â€Å"Doctrine of Progressive Revelation†, Islam is very universal since it admits that Allah sent prophets to everyone whereas Jews believe that prophets only come from them because they are the â€Å"chosen people of God.† Another example, â€Å"One of the missions of the Prophet of Islam was to bring peace and unity to the feuding tribes, the Jahiliah or the ignorant Arabs of the pre-Islamic days. This he succeeded in doing as narrated in several verses of the Qur-an†. The message of Allah were brought by one Prophet and recorded in one holy Qur-an. There is no other Qur-an, or versions or it, or editions which carry different texts. The hold Qur-an is not in the form of Gospels by Muslim saints or ‘ulama’. The holy Qur-an is just the record of the messages of Allah in the Arabic of the period. Translations of the Qur-an may be different in minor ways, but they are not accepted as the holy Qur-an. Only that in the original Arabic is accepted. So there can be no differing text or Gospels or versions which can result in differences in the messages or teachings of Islam. Yet, clearly there are differences, serious differences, so serious that Muslims are divided sometimes into warring sects. One of the reasons that paved the way of misunderstanding the true nature of Islam among non-Muslims and even Muslims are the â€Å"media†. Media is the greatest factor on how people view their surroundings. Somehow, criticizing the Islam brings them more readers/viewers. We tend to judge and generalize things without knowing the exact story behind those issues. Infact, the worl Islam means peace, purity, submission and obedience. In the religious sense, Islam means submission to the will of God and obedience to His law. Yes, we can use the term â€Å"Muslim† in its universal implication to include all believers in One God, as well as, to any person (irrespective of religions) who strives sincerely to submit to the will of God in his life because â€Å"Muslim† believe that God is eternal, transcendent, absolutely one (the doctrine of tawhid, or strict or simple monotheism), and incomparable; that he is self-sustaining, who begets not nor was begotten. 3.) Write a â€Å"reflective synthesizing essay† that answers the following questions: In the future prospect, will the Asian religions move from rhetoric unity and act as one to solve the common problems affecting humanity? As for Asian countries, will they achieve political independence from the clutches of Western neo-colonialism? Is there a need to abandon our cherished worldview and values in the name of development? How will the Asians reconcile their adherence to Asian ethos and at the same time open to the demands of globalization? How will the differing Asian worldviews and religions be properly harnessed to promote nationalism among Asians and global cooperation among countries in the world? (30 points) Yes. In the future, the Asian religions will move from rhetoric unity and act as one to solve the common problems affecting humanity to have a better nation, to have a respect on one another, to fix the unjust and destructive situations. There is no need to abandon our cherished worldview and values in the name of development but rather preserve it and continue following those values to build a progressive and advance nation. With their differing Asian worldviews and religions they can create different ideas and new innovations but with respect with one another’s point of view, and to accept what other countries have made, to promote nationalism among Asians and global cooperation among countries in the world. 4.) Explain what made Japanese civilization unique in its approach to establishing a pro-active Asian civilization capable of having positive ethical patterns as fountainhead of their development? Explain why it is not just enough to simply support one’s parents for one to be called â€Å"filial†; what are therefore the other requirements to be able to truly say that one has completely conducted oneself as â€Å"filial son/daughter† to one’s parents? What makes Indian civilization stuck into conservatism? What are some of the positive role that the caste-system plays in Indian civilization? What are also the negative aspects of the caste system to Indian civilization? Explain in what way did Japan show a purposive and planned-out blueprint for development in their history? (30 points) It is not just enough to simply support one’s parents for one to be called â€Å"filial† because we owe our parents a lot- because of them we able to eat three meals a day, sometimes even more. They give us clothes and sometimes the things that are beyond our needs. They send us to school. But more than simply supporting us in the most basic sense of supporting, our parents loves us. It now becomes something different because when we love them back, we do not do so out of indebtedness. We give our love freely, and not as a payment with a certain interest. Most of all, because of this special filial relationship with them that we had since birth, we also respect and obey them. We not only support our parents, but serve them. The Indian â€Å"caste system† made it stuck into conservatism. The positive roles that the caste-system plays in Indian civilization, provides a sense of community and belongingness. And the two main strands of thought: Divine will- the belief that a hierarchical social structure is part of the divine intention for natural order, and the Purity- the need to emphasize the importance of ritual purity and impurity. But there is also a negative aspect of caste-system to Indian civilization. For example, marrying someone from a different caste, whilst not officially outlawed, is generally discouraged. They only lived, ate, and worked within their group. This was based on the idea that people are different and should have different roles. And a person born into one caste never changed castes and very seldom mixed with members of other castes. Castes were unchanging groups but people from the lowest caste were told that they have to serve the other castes so that they can be reborn into a higher caste in their next life.

The Effect of Drugs on the Rock and Roll Culture

Music and drugs have gone together hand-in-hand ever since the explosion of rock and roll on the American culture in the sass's. Since then, many gifted performers have succumbed to drug-induced deaths, which Is why I feel that drugs negatively effected rock music. Many great pieces of art have been rumored to be created while under the influence of several drugs, or to be inspired by these drugs. Many artists over the years have used drugs as an excuse to escape their fame, and many have used different types of drugs for inspiration for writing pieces of music, or as for an â€Å"extra boost† for a live show.While drugs may have helped great works of art to be enjoyed by many, drugs are ultimately responsible for many untimely deaths of many great artists, who died before we could truly see their potential. The sass were an era unlike any other in American history both culturally and politically. Many new changes were being made at this time in our government, and with severa l tragic events occurring In what seemed to be a series of events (the assassination of JEFF, the assassination of Martin Luther King, Jar. And Vietnam), the styles of music during this time often reflected the emotions of people. The lyrics of the music of the time were changing from simple love songs, to harsh songs about topics such as rebellion, protest, sex, and more increasingly, drugs. As psychedelic drugs became more and more popular in America, bands such as the Jefferson Airplane and The Grateful Dead saw an immense increase in their number of fans, due to large amounts of people who had an affinity for this new, Jam rock style of music which was very popular with the psychedelic drug scene (â€Å"American Culture: 1960-1969†).Many artists at the time were coming out with albums dedicated to drugs, or albums whose intent was about drugs. One such album was The Beetles' SST. Pepper's Lonely Hearts Club Band, which, In addition to including drug-oriented songs, presen ted a body of Interrelated pieces that constituted an organic whole. This is considered the first â€Å"concept album. † In a concept album, all songs contribute to a single effect or unified story.The Beetles' album was often considered to have been the first concept album, primarily because the title song, occurring In two versions, wraps around the rest of the album like bookends: however, most of the songs on that album are actually unrelated to one another (â€Å"Rock Music: The late sass and sass's: rocks golden age†). These new â€Å"concept albums† would come to dominate music over the next 10-15 years, as many new artists came to surface with music that mixed with drugs, and often provided fatal results.During the sass and sass, the influence of drugs in musical culture was at its peak. Woodstock; a three-day public concert that became notorious worldwide as a concert protesting the Vietnam War, was heavily saturated with drug usage. During this time pe riod, some of the most gifted musicians of the last 50 years died to drug elated problems. Those who were not dead by drug overdose, such as David Bowel and Alice Cooper became more popular due to their Increasingly bizarre and drug fueled stage antics.Artists at the time had been in tune to the restlessness of American college students, tenet primary announce, Ana Ana uses tenet audiences willingness to accept new ideas and new things as a way of promoting the â€Å"rock and roll lifestyle† of free love, new music, and of course, drugs. Many great musical masterpieces were produced during this time, as â€Å"concept albums†, such as The Who's â€Å"Tommy', and Pink Flood's â€Å"The Dark Side of the Moon†.Both of these albums proved to be wildly popular to both the band's fan following as well as the mainstream public, as rock music and drug usage seemed to blend together, and were becoming more accepted by the public as the norm (â€Å"Tomorrow Never Knows: Rock Music & Psychedelics in the sass†). Although everything so far seems alright; things take a turn for the worse. It unfortunately took a few tragic deaths to derail the change in public opinion that was happening at this time.The deaths of superstars such as Janis Joplin (a famous and talented singer who was a star at Woodstock, died of a heroin overdose), Jim Morrison (lead singer of The Doors, died after a heart attack brought on by drug abuse), and Jim Hendrix (considered to be one of, if not, the greatest guitarist of all time, death by choking after barbiturate abuse), brought a shock to the music culture, as seemingly more and more musicians were dying due to the abuse of drugs, day after day.It seemed as if the music and drug cultures were slowly drifting away from each other and out of the mainstream spotlight, until the sass when several new deaths involving musicians and drugs came into the limelight. Kurt Cabin considered by many to be the most talented musician of the last 1 5 years, committed suicide by shotgun, after using extremely high amounts of heroin. This event came as a shock to almost everyone not only in the music and drug worlds, but everywhere because Nirvana (Cabin's band) was becoming internationally known, partially the reason for Cabin's suicide.Heroin was an inspiration for Cabin, and while it may have helped him to produce his music, it ultimately lead him into the pitfalls of depression and caused the death of a great musician, and the breakup of an excellent, growing, nouns band with limitless possibilities. Another death that occurred in the sass due to drug overdose was Bradley Newell, the lead singer of popular southern California band â€Å"Sublime†, who died off heroin overdose.Sublime was another band with great possibilities to become a lasting force in the music industry, however, Newell decided to destroy himself and his family by forming a deadly habit. Many of the deaths that occurred in the sass con cerning drugs and rock and roll were mostly in the sass, a result of depression and heroin abuse, as heroin usage came increasingly popular with the mid-ass grunge movement, and more and more musicians starting to do it. The sass and sass were both eras of change and protest, Just in a different light.The sass were an era of psychedelic drug usage, where musicians were outgoing, and held Jam fests and large outdoor festival concerts, where the usage of drugs was permitted and most often encouraged. In the sass, music fans and musicians were using drugs as a way of protest and inspiration; however, the sass were a different case. In the sass, musicians often kept to themselves, as most deaths were due to a lethal mix of depression and previous mental problems and the addiction to dangerous street drugs such as heroin and cocaine (â€Å"Sex, Drugs N' Rock & Roll? Nah†).While the sass were an era of freedom, where individuals were encouraged to express themselves Ana level Trebl y, ten Ana Tolling were an era of oppression, where everyone was put together as one big piece, and in order for people to break free from this â€Å"piece† and establish themselves, they must do something groundbreaking or different than what is typically expected. Music and drugs have always been intertwined; however, this relationship has offered over time due to changes in the cultural and political atmosphere of the area during the time where sad music was created.The general publics feelings about certain events and policies at the time of occurrence is often what most influences how something will interact with something else (and in this case, the interaction of the drug culture and the music culture). During the sass and ass, many artists released experimental types of music and experimental albums simply because the material they were producing was groundbreaking, it was simply music that no one ad ever produced before.In the sass, artists were often trying to gain infamy for their music and for their uniqueness, not for the corporate material that the executives had packaged them to be. Drugs and music will always be related, as long as there is something to speak out against and someone, somewhere to speak out against it. People use music as a way of voicing their opinions, and thus drugs and music will remain related, and drugs will continue to influence the musical culture, despite the possibility of death or mental depression they can cause.